Complimentary UK delivery over £60  ·  Members-first releases with The Oud Club
AMARI OUD
Modern British Oud

The art of oud,
refined.

Hand-blended parfums that carry the depth of true agarwood, composed for the modern wardrobe. Opulent, long-wearing, and quietly confident.

Explore the collection Find your scent
Hand-blended in BritainParfum concentrationCruelty-free
Agarwood-rich compositions✦12-hour wear✦Hand-poured in small batches✦Refillable✦Discovery sets available✦ Agarwood-rich compositions✦12-hour wear✦Hand-poured in small batches✦Refillable✦Discovery sets available✦
The House Inside the house of Amari Oud, agarwood and attar
Our story

A house built on oud.

Amari Oud began with a single conviction: that the world's most storied ingredient deserved a fragrance house of its own, one unafraid to make oud the hero, not the footnote.

We source responsibly harvested agarwood and blend it, by hand, in Britain, pairing its smoke and resin with rose, amber, saffron and leather. The result is a collection that feels rare without pretence: luxurious, wearable, and unmistakably yours.

Discover the craft
The collection

Five compositions. One obsession.

Each a study in oud, from luminous and rose-lit to smoked amber and leather. Explore the range, or begin with a discovery set.

Rose Damascena oud attar

Rose Damascena

Damask Rose · Oud · Saffron

£80Discover →
The Amari Oud discovery set of five parfums

The Discovery Set

Five 2ml parfums · Redeemable against a full bottle

£25Begin here →
Scent discovery

Find your signature.

Not sure where to begin? Choose the world you're drawn to, and we'll guide you to the oud that's meant for you.

Take the 60-second scent quiz
Membership

The Oud Club.

A curated parfum delivered each season, chosen by our perfumer, plus members-first access to new releases and limited editions.

  • A full-size or travel parfum, your choice, every season
  • First access to new and limited compositions
  • Complimentary samples with every dispatch
  • Pause, swap or cancel anytime
Join from £39 / season No commitment · Cancel anytime
Members
A

The Oud Club

Season 01 · The Amber Edit

Curated by the House of Amari

The craft

From agarwood to atelier.

01

Sourced with care

Responsibly harvested agarwood and precious naturals, selected for depth and character.

02

Blended by hand

Composed and matured in small batches in our British atelier. Never rushed, never mass-made.

03

Parfum strength

High concentration for genuine longevity and a sillage that lingers, hour after hour.

04

Poured to order

Bottled, sealed and finished by hand, then sent to you in considered, refillable packaging.

“The kind of oud you notice on someone across a room. Rich, modern, and utterly its own.”

Placeholder review, to be replaced with real press & customer words
VOGUEGQESQUIREHARPER'STHE TELEGRAPH
For stockists

Bring Amari Oud to your counter.

We partner with a considered selection of boutiques, salons and department concessions across the UK. Trade pricing, display support and sampling available.

Open a trade account Download the line sheet →
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First to know. First to wear.

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